Yahoo transformed Austin’s Historic Scoot Inn into Yahoo Scout Inn for its largest brand consumer activation ever at SXSW.
Designed as a place to reset and rediscover the fun of exploration, the experience brought to life Yahoo Scout, the AI-powered answer engine launched in beta earlier this year to help people get clear and visually intuitive answers that make information easier to understand and act on.
The experience kicked off with an exclusive concert headlined by breakout singer-songwriter Jessie Murph, known for her raw, genre-blending sound, alongside a high-energy DJ set from Austin’s own Dirty Texans. On Sunday, the Inn opened its doors to the public with a full day of programming designed to bring people together and spark what’s next, with Yahoo Scout woven throughout the experience.
SXSW
Brand: Yahoo
Year: 2026
Agency Partner: Amplify
Role: Lead Creative Producer
End-to-end project management & oversight of marketing deliverables for this event during SXSW
Deliverables included: print environmentals, social, comms, motion graphics, video, and wild postings
1M+ total owned social video views spotlighting the head-turning and high-energy Morph Men and creator led content with Jenna Palek and Kate on the Track
250 wild postings popped up all around Austin that garnered 6M impressions
15K registered attendees across all Yahoo Scout Inn activations, including our Jessie Murph concert, Saddle Up & Sculpt with Jenna Palek, happy hours and more
Austin’s most-loved food spots like LeRoy & Lewis, Joe’s Coffee, Tacodeli and Juiceland gave attendees a taste of local fare
Exclusive partnership with Grillo’s Pickles offered attendees pickle margaritas
