The Cannes Lions International Festival of Creativity (formerly the International Advertising Festival) is a global event for those working in creative communications, advertising, and related fields. It is considered the largest gathering of the advertising and creative communications industry.
Yahoo transformed our beach space at La Plage du Martinez into Motel Yahoo, a place where modern and vintage digital culture collided.
In addition to content sessions and on-site meeting rooms, Motel Yahoo brought its various properties to life for visitorsB through a range of curated experiences. Yahoo Sports hosted paddleboarding wellness sessions; Yahoo Finance dished out custom tokens to its ice cream cart and beachside beverages; the Yahoo News stand literally provided Yahoo’s Guide to Cannes; Yahoo Mail let attendees send branded postcards home; and a Yahoo Search-inspired bar offered search results-styled menus.
Cannes
Brand: Yahoo
Year: 2025
Agency Partner: Amplify
Role: Lead Producer
End-to-end project management & oversight of marketing deliverables for this high-profile event in Cannes, France
Deliverables included: print environmentals, social, comms, motion graphics and video
475+ Strategic conversations during high-impact meetings and curated engagements with key industry leaders
800+ Client and Partner touchpoint from programming to pop-ins
1100+ attendance at the Wednesday night party with Diplo
700+ delegates participated in activities uniquely created for these attendees within the activation space
