Build It was an internal celebration that highlighted the company’s most exciting products & services on a global stage. The event promoted both Oath/Verizon Media employees and their innovations through a livestream and onsite events at every office.
Build It
Brand: Verizon Media / Oath
Years: 2018-2020
Role: Lead Creative Producer
End-to-end project management and oversight of internal design team on the production of creative environmentals, inclusive of onsite video and stage assets
Vendor and print partner management
Company-wide internal event that happens 2-3x per year
Multiple campus brand booths & activations to inspire & excite employees
Main stage presentation + livestream
20,000+ attendees
And then, 2020
How do we transform this beloved employee event digitally and still inspire and motivate employees? And, we have to do it in 3 weeks because the world closed down for COVID-19. Essentially, we gamified the virtual experience.
This virtual event featured an online, custom-interactive web application of keynotes and sizzles, product demos, insightful information , and mini-games (with a healthy dose of competition and prize opportunity!).
There was something to learn within every space on the game board. Stepping into the shoes of the consumer, employees first-hand could see how consumers, partners and employees use the customer-first ecosystem of products.
The game was launched regionally across 20 different timezones and three continents. This online experience allowed attendees to develop a deeper product understanding, be inspired by their applications, and catapult the fun & excitement of this employee-loved event into furthering the next generation of media and tech!